Hands Creating Identity
Unique concepts and strong corporate identities that make a magical appearance and a lasting impression. Original logos that symbolize the vision of your business and celebrate your brand values. As a freelance graphic designer, I will help you with all the creative designs that you need to strengthen your brand identity.

Shadow Rabbit – How I Design
I get to the essence of your business and translate it into a one-of-a-kind logo and a strong corporate identity.

CREATIVE CONCEPTS
As a graphic designer, I’m always searching for deeper levels, symbolism and creative concepts. I make designs that represent the vision of your business, celebrate your values and help you to grow a strong brand.

UNIQUE DESIGNS
Color schemes, unique fonts, and one-of-a-kind logos. Website designs, banners, business cards, icon sets and social media templates. I will design all the visual content that you need to strengthen your brand identity.

FREELANCE DESIGNER
As a freelance designer I’m flexible and always on the lookout for interesting projects. We can arrange a fixed project price, look into a long-term collaboration or you can hire me per hour for €50,- ex VAT.
Logo design &
corporate identities
– for unique brands
We’ll discuss the essence of your brand, your core business, brand character and values, your target audience and ambitions. I will create:
- A color scheme that suits your brand values
- Fonts that reinforce your story and words
- Several concepts that symbolize the essence
- A one-of-a-kind logo, incl. graphical guidelines

Creative & functional designs – for better results
I will help you to generate more brand awareness, reach new clients and boost your results, with creative content and functional designs, such as:
- Creative social media content and infographics
- Document templates, posters and flyers
- Menus and POS materials for restaurants

Corporate & personal branding – for a strong
identity
I will help you to strengthen your identity throughout various channels, to make a magical appearance and a lasting impression. I will design:
- Icon sets that symbolize your USP’s or values
- Avatars, favicons and social media banners
- CVs and business cards to stand out

Logo design & corporate identities
– for sustainable brands
We’ll discuss the essence of your brand, your core business, brand character and values, your target audience and ambitions. I will create:
- A color scheme that suits your brand values
- Fonts that reinforce your story and words
- Several concepts that symbolize the essence
- A one-of-a-kind logo, incl. graphical guidelines
Corporate & personal branding – for strong identities
I will help you to strengthen your identity throughout various channels, to make a magical appearance and a lasting impression. I will design:
- Icon sets that symbolize your USP’s or values
- Avatars, favicons and social media banners
- CVs and business cards to stand out
Creative & functional designs – for better results
I will help you to generate more brand awareness, reach new clients and boost your results, with creative content and functional designs, such as:
- Creative social media content and infographics
- Document templates, posters and flyers
- Menus and POS materials for restaurants
Let’s get creative, get in touch!
Get in touch and tell me what you’re looking for. I’m happy to think along and share some ideas. Seems like we are a great match? Let’s get creative!
Let's Connect!
Contact me
felipe@shadow-rabbit.com
(+31) 6 2306 2849 (WhatsApp)
(+54 11) 3048 1099

About me
I’m Felipe Varela, a creative designer and entrepreneur. As a freelancer I’m very dedicated, always on a mission to really create something new. I help you to find the concept and design you need to grow a sustainable brand. After that I am happy to partner up for the long run, helping you to get all the creative content you need to move forward as a business.
Shadow Rabbit is a collaboration between Felipe Varela and Chella Valkering
Brands Are Trees
Concept & logo
Brands Are Trees helps social enterprises and projects to stand out and grow, with solid and sustainable brands. Brands that with the right care and under healthy circumstances will grow bigger and stronger. Brands that will blossom and provide a better, happier and greener planet. Just like trees.
A conscious design
The logo of Brands Are Trees is simple and direct, representing its own nature. The elements used are clear and easy to recognize. The circle represents the planet, the cycle of renovation, life and reuse. In the letter B a tree trunk and leaf can clearly be recognized, reflecting solidity, life and growth. The color emphasizes the mission of the brand: a better, happier and greener planet.
Impulso Gastronómico
Concept & logo
Impulso Gastronómico is a young company that helps bar & restaurant owners to lower costs and optimize processes. It offers creative and integral solutions, giving businesses just that impulse needed to increase their outcomes – in the short and long run.
In the logo you can see a clear letter G, formed by arrows pointing upwards. The arrows represent dynamic processes and sustainable growth. The G is divided in three parts, representing the different steps needed for the smooth and organized transition to better results.
Tomo Juice Bar
Concept & logo
TOMO was one of the first cold press juice bars in Buenos Aires, a young, inspiring and modern brand.
A logo that makes you thirsty
TOMO means taking and drinking in Spanish. The outer circle of the logo represents a glass as seen from above. The letter O reflects liquids and fluids, symbolizing hydration. The logo is young, matching the esthetical preferences of the target audience.
Chella Valkering
Chella Valkering is a Dutch freelance copywriter, offering Concepts, Copy and Content to entrepreneurs. Due to her services the letter C forms the fundamental letter of the logo. Her services are related and integrated, so are the C’s. The logo represents connection, coverage, content and care, reflecting the work ethics and method of Chella.
The colors that are used are neutral and complement each other, giving the logo an alternative and creative look.
Giuseppe
GIUSEPPE designs and produces games and toys that help children to learn and play in a conscious and meaningful way. The toys are developed in line with the pedagogical guidelines and the philosophy of Cossettini and Montessori. The logo represents a simple brick, a toy that can be used to build various solid constructions. The brick is tilted and therefor also reflects the letter G – GIUSEPPE.
Pickear.com
Concept & logo
Pickear is a new e-commerce business in Argentina, offering young households modern furniture.
The name Pickear is derived from the verb ‘to pick’, but having given a Spanish ring to it – which is common in Argentina. The letter P is used and designed in a way that it would be suitable for the use in several media and on different applications. The organic lines and colours are easy to recognize. The simplicity of the brand reinforces the concept, encouraging its clients to choose – to pick.
Bare.
Concept
Bare. offers organizations development courses and coaching, orientated at (personal) leadership. For more autonomy within strong organizations. Personalized programs, for professionals and managers to intervene differently. Working with its own history and the history of the team and the organization.
Bare.
Concept
Bare. offers organizations development courses and coaching, orientated at (personal) leadership. For more autonomy within strong organizations. Personalized programs, for professionals and managers to intervene differently. Working with its own history and the history of the team and the organization.
Various clients – functional designs and creative content
I have helped a number of clients to increase their brand awareness and turnover by creating functional designs. In order to do so, I have taken their existing corporate identity and used it to design menus, social media templates, social media content and more.
Sterke Start Strategie.
Concept
Sterke Start Strategie offers entrepreneurs a strategy for a strong start and a practical roadmap to grow their business. First the concept and brand will get optimised, resulting in a solid fundament for future communication. With a clear website strategy, conversion driven copy can be written. A clear content plan helps the entrepreneurs to increase their reach and turnover.
Get in touch!

Hi I’m Felipe, designer at Shadow Rabbit. How can I help you?